CropVillage Industry

Nestlé Strategy To Access The China Dairy Market

Media_httpsiwsjnetpub_cvijd

How does a foreign company gain access to such a large food market like China? Build infrastructure and train people in China to create and build supply chains. Nestlé SA is doing just that with the Chinese dairy market by spending millions of dollars to teach farmers how to care for their cows.

Nestlé will guarantee bank loans for [Chinese] farmers to buy more cattle. The company also plans to set up "cow bases," at which small-scale farmers will pay to have their cattle professionally managed.

This strategy will help Nestlé with its supply needed to create its branded dairy products like Carnation, Coffeemate, and Nido for children.

Learn How Social Media Is Being Used by HSUS

While you may or may not like the HSUS, they do have a plan and know where they need to go. Everyone in agriculture needs to leverage this HSUS information to help advocate (aka agvocate) their agriculture, farm, and ranch story.

What is Smithfield's Corporate Responsibility and Sustainability Actions?

Media_httpwwwpoultryc_ocuxf
Audio via PoultryCast

Dennis Treacy shares what sustainability means to Smithfield.

There are five pillars Smithfield looks at when talking about sustainability: Protecting the environment, animal care, food safety, how we treat our employees, and the communities in which we operate.

Smithfield actively works to help consumers understand their company and improve the relationship. Yes, Smithfield is the largest pork producer in the world. Smithfield works to communicate with the outside world about what they do as a large company, sharing the Smithfield story.